Men vs Women
Pre-fishfinger: Salmon Assessors deal with hundreds of insurance claims each year and they wanted an infographic to compare the spending habits of men and women.
Post-fishfingering: Using Salmon Assessors own statistics and some external sources we had great excitement finding out some interesting and surprising facts about the motivations behind the shopping habits of the opposite sexes . We also found a few unsurprising facts (woman spend more on clothes, whilst men are more likely to treat themselves). Our infographics have been a huge success with Salmon Assessors and we have continued to create a series for their own marketing material.